Have you ever wanted to make content for a new platform, but learning the how stops you in your tracks? Join me in a chat with Brittany Torres on how to overcome technological overwhelm, use marketing to your advantage, and engaging an activated community online.

Technological Challenges: Uncomfortable with digital tools and social media platforms. Learning to navigate these actual technologies can be daunting, adding to their reluctance.

Lack of Marketing Skills: Lack of formal training in understanding business or implementing marketing, which can be intimidating. How to post, when, where.

Unfamiliarity with Audience Engagement: Understanding and engaging with an online audience can be difficult. Especially if your marketing is convoluted. They may be uncertain about how to connect with their audience effectively. The ‘why’ behind their post.

Financial Concerns: The pursuit of fine art can be financially challenging and often risky. Artists may feel that investing in content creation (time, cameras, editing programs) doesn't offer immediate financial returns and may not be sustainable. Basically- it doesn’t feel worth it up front.

Brittany Torres is a Mindset & Marketing Coach for fine artists. Brittany teaches strategies and practices that help artists get their brand online while spending less time stressing and more time in the studio.

https://www.instagram.com/the.socialatelier/

https://www.instagram.com/torresfantasyart/

Host and artist Stephanie Scott breaks down the practicality of the art career with topics including: sustainable creative practices, social media skills, and the mindsets that keep it all together. New episodes every Tuesday!

Instagram: https://www.instagram.com/stephaniescott.art/

Website: http://www.stephaniescott.art/brushwork

Music by @winepot https://www.instagram.com/thewinepot/

YouTube: https://www.youtube.com/@stephaniescottart

Podcast Cover photo by Maryna Blumqvist https://instagram.com/picturemaryna

How To Activate An Engaging Audience with Brittany Torres